Client Overview:
Los Angeles Mission is a nonprofit, faith-based organization that has served the needs of unhoused and disadvantaged individuals since 1936. As part of its mission to uplift the Skid Row community, the MUSIIC Matters outdoor concert was created to offer hope, healing, and connection through the transformative power of music.
The Challenge:
For its MUSIIC Matters concert experience, Los Angeles Mission needed a cohesive visual identity and a full suite of branded materials to inspire excitement, align with its values, and create a seamless event experience. Every design element had to reflect the organization’s message of unity while engaging a diverse audience of attendees, artists, and supporters.
Our Solutions:
• Logo Design: A memorable signature event mark
• Brand Colors & Fonts: A consistent visual system
• ID Badge & Apparel: Credentials and event wear
• Promo Flyers: To generate awareness
• Sponsorship Decks: To support fundraising outreach
• Interactive Event Materials: To support event flow
• Posters & Banners: To boost visibility in the community
• Stage Graphics: To enhance the event atmosphere
Project Details:
— Pilar Freeman —
“our community day of service is to benefit our
skid row family members and the city of Los Angeles.”
MUSIIC Matters Event Host
