LUNARA SKINCARE
Radiance Reimagined
INTRODUCTION:
Lunara Skincare was created with a simple belief: beauty, like the moon, moves in phases. Each product honors those cycles of renewal, reflection, and radiance, transforming daily routines into intentional rituals of self-care.
The challenge was to capture this philosophy in a brand system that felt both pure and sophisticated. From the logo to the packaging, every decision was rooted in Lunara’s lunar inspiration. The result is a skincare line that feels timeless, elevated, and connected to something greater than just beauty: the rhythm of nature itself.
OUR SOLUTIONS:
• Logo & Icon Design
• Product Packaging Design
• Photography Direction
• Print-Ready Artwork
The Lunara logo is more than a mark, it’s the first impression of the ritual of luminous, intentional skincare. The clean, sans-serif typeface conveys a modern, approachable presence, while the ghosted half-moon nods to the lunar inspiration behind the collection. At its center, a single star symbolizes the clarity and guidance customers experience through the Lunara ritual.
LUNÁRA
LOGO DESIGN
PACKAGING ICONS
The Lunara icon set is designed to guide customers through each step of their nightly skincare ritual. Clean lines create a visual language that feels intuitive, elegant, and cohesive, reflecting the brand’s focus on clarity and radiant rituals.
1
NEW MOON CLEANSER: RESET + RENEW
Inspired by the renewal of a new moon, this gentle cleanser washes away makeup and impurities without stripping the skin. Soothing botanicals leave your complexion fresh, hydrated, and ready for what’s ahead.
2
WAXING MOON TONER: BALANCE + BUILD
Guided by the waxing moon’s energy of growth, this revitalizing toner balances oil, tightens pores, and restores hydration. The result is a complexion that feels renewed, refreshed, and ready to shine brighter each day.
Radiance in Every Phase.
PRODUCT DESIGN
LUNÁRA
Your path to radiant,
glowing skin starts here.
3
FULL MOON SERUM
This potent, lightweight serum drenches skin in hydration, smooths texture, and brightens your complexion.
Experience radiantly luminous skin as breathtakingly beautiful as the full moon.
Reveal your Own Luminous Glow.
Release. Restore. Renew.
4
WANING MOON SPF MOISTURIZER
This final lunar cycle encourages us to release and make way for a fresh beginning. This lightweight cream mirrors that rhythm by shielding skin from damage, leaving a smooth and nourishing glow.
