INTRODUCTION
Founded in 1936, Los Angeles Mission is a non-profit, faith-based organization that serves the immediate and long-term needs of homeless and disadvantaged men, women, and children. As part of this mission, the MUSIIC Matters outdoor concert experience was created to bring hope and healing directly to the Skid Row community.
In partnership with renowned artists Maverick City Music, Kirk Franklin, and other local non-profits, the event provided an uplifting atmosphere of acceptance, love, and unity, using the power of music to break barriers and inspire lasting change.
THE CHALLENGE
The MUSIIC Matters concert needed a cohesive visual identity that would resonate with both attendees and supporters. From promotional materials to event signage and branded merchandise, every asset had to reflect the Los Angeles Mission's values while creating a seamless, impactful experience. Good Energy Graphics was tasked with designing a complete suite of assets that would amplify the event's message of hope and unity.
Project Details:
— Pilar Freeman —
“our community day of service is to benefit our
skid row family members and the city of Los Angeles.”
MUSIIC Matters Event Host
